Free tool

How consistent is your brand?

Twelve quick questions. Get a score, a breakdown and the first fixes to make.

0 of 12 answered
Are your brand guidelines written down and easy to find?
Does everyone use the same logo, colours and fonts?
Do your posts, ads and site look like one brand?

How it works

Three quick steps

  1. 1

    Answer twelve questions

    Yes, Sometimes or No. Four groups: look, voice, process and assets.

  2. 2

    Read your score

    See an overall score and a score for each group.

  3. 3

    Fix the top gaps

    Take the checklist with you. Start with the first item.

Good to know

  • The score is our own rough scale for a quick self-check. It is not a benchmark or a study.
  • Answer for how you work today, not how you plan to. Honest answers give a useful list.
  • Nothing you answer is sent or stored.

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